Nikon Introduces the Wireless Coolpix S610c

Nikon Continues Leadership in Wireless Compact Cameras with the Addition of the Coolpix S610c

MELVILLE, NY (Aug. 7, 2008) – For fast and easy photo sharing on the go, Nikon is pleased to introduce its sixth generation of Wi-Fi enabled cameras, the new COOLPIX S610c. From the introduction of its first wireless cameras in 2005 to the current COOLPIX S610c digital camera, Nikon has been the worldwide leader in Wi-Fi integration and innovative ways to share memories.* With each new digital camera generation, Nikon continues to streamline the photo-sharing process through wireless technology, making it easier than ever to share and send pictures without the confines of wires, cables or computers. New to this generation of Wi-Fi cameras, the S610c’s wireless service is provided by Wayport®, allowing consumers to share their images and videos from over 10,000 locations nationwide including over 9,700 participating McDonald’s® restaurants and major hotel chains. As with previous generations of Nikon Wi-Fi cameras, the COOLPIX S610c can also take advantage of users' home wireless networks to email and store pictures on my Picturetown, Nikon’s photo storage and sharing service.

“Because of its innovative and easy-to-use Wi-Fi feature, the COOLPIX S610c is the ultimate camera for the consumer who loves to share their images,” said Bill Giordano, general manager marketing, COOLPIX for Nikon Inc. “Through our agreement with Wayport, we are further expanding the wireless capabilities of this camera, allowing consumers to share their images faster and easier than ever before.”

Wi-Fi Protected Set-up (WPS)

The COOLPIX S610c is the first Wi-Fi camera to utilize the Wi-Fi Protected Set-up (WPS), making it easier than ever to send and store images and videos via Wi-Fi. By using the S610c’s One Touch Email button and Nikon’s my Picturetown, consumers can take advantage of several avenues for sharing their images and videos. Not only can images and videos be emailed directly to friends and family from the camera through my Picturetown, but images can also be sent to the photo community sharing website Flickr®, blogs and social networking sites. Each S610c ships with a free subscription to Wayport’s Wi-Fi service valid until August 31, 2011, allowing consumer access to the service’s 10,000 hotspots nationwide.

10 Megapixels, 3.6x Zoom-NIKKOR Wide-Angle Lens, Large 3.0" LCD

In addition to an innovative Wi-Fi sharing feature, the S610c boasts 10 megapixels, a 3.6x Zoom-NIKKOR wide-angle glass lens, and a huge, bright 3.0-inch LCD screen. To help ensure the consumer will be able to capture stunningly sharp images, the S610c features an Optical Vibration Reduction (VR) Image Stabilization system and ISO up to 3200, enhancing the camera’s low-light performance. A leader in speed, the COOLPIX S610c starts-up in 0.7 seconds, a class leading start-up time.**

Smile Mode, Active Child Mode, Motion Detection, and Scene Auto Selector

For capturing great portraits with ease, the COOLPIX S610c includes Smile Mode, which programs the camera to automatically take a picture when a subject is smiling, and Active Child Mode, which can focus and track fast moving subjects for perfect, in-focus images. Like all cameras in the COOLPIX product line, the COOLPIX S610c will feature Scene Auto Selector Mode, which automatically selects the correct scene mode for a shooting situation for effortless photography and Motion Detection, which automatically selects the camera’s ISO for perfect, in-focus action shots.

The COOLPIX S610c comes bundled with the COOLPIX Software Suite for transferring, organizing, editing, and sharing images. The camera utilizes a rechargeable Nikon EN-EL12 Li-ion battery and is compatible with a wide array of SD and SDHC memory cards.

Price and Availability

The COOLPIX S610c digital camera will be available in Midnight Black nationwide beginning September 2008 with an MSRP of $329.95.*** For more information the S610c and other COOLPIX cameras, please visit www.nikonusa.com.

* Data supplied by IDC White Paper sponsored by Nikon, The Evolution of Wireless Photography, Doc #208670, Aug. 2007
** Among compact cameras equipped with 28mm (35mm format equivalent) zoom lens and VR as of July 2, 2008 (according to research conducted by Nikon Corporation).
***Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.